mostlyzeldazonk:

Bill Sarris recalls: “In those days you were not allowed to show cleavage, but Bill [William Travilla] always talked about how, because of how Marilyn’s breasts were, you could cut a dress fairly low and still not show breast.” Sarris also revealed another trick Travilla employed: he would take a little half-ball button and sew it inside the costume where the nipple would be so that Marilyn’s nipples always appeared pert. According to Sarris, Travilla “had all kinds of tricks up his sleeve. When he worked up the sketch for the skirt-blowing scene I’m sure he didn’t think it was going to become the most famous dress in the world.”